PROGRAMMATIC I/O is the world’s largest conference focused entirely on programmatic media and marketing: http://www.PROGRAMMATIC.IO
*** Agenda ***
8:00 AM - Registration & Breakfast
9:00 AM - Welcome
*** John Ebbert, Publisher and Executive Editor, AdExchanger
9:05 AM - State of Programmatic 2015
*** Joanna O'Connell, Lead Analyst, AdExchanger Research
9:30 AM - Addressing Today’s Video Opportunity
*** Christina Beaumier, VP, Product Development, Xaxis
*** Scott Ferber, CEO, Vid...
PROGRAMMATIC I/O is the world’s largest conference focused entirely on programmatic media and marketing: http://www.PROGRAMMATIC.IO
*** Agenda ***
8:00 AM - Registration & Breakfast
9:00 AM - Welcome
*** John Ebbert, Publisher and Executive Editor, AdExchanger
9:05 AM - State of Programmatic 2015
*** Joanna O'Connell, Lead Analyst, AdExchanger Research
9:30 AM - Addressing Today’s Video Opportunity
*** Christina Beaumier, VP, Product Development, Xaxis
*** Scott Ferber, CEO, Videology
*** Jon Heller, Co-CEO, Freewheel
*** Moderated by Mark Mahaney, Managing Director, Internet Sector, RBC Capital Markets
10:15 AM - Aol on The Future of Programmatic
10:35 AM - Break
11:00 AM - Key Players In Today’s Digital Marketing Hub
*** Dan Salmon, Managing Director, Media & Internet Marketing, BMO Capital Markets
11:20 AM - Commerce Exchange
*** Nikhil Raj, SVP, WMX at Walmart Global eCommerce, Walmart
*** Jacques Hagopian, Marketing Director and E-commerce Business Unit Leader, P&G
*** Moderated by John Ebbert, Executive Editor, AdExchanger
11:40 AM - Google on the Future of Programmatic
*** Sean Downey, Director of Americas Platform Solutions, Google
12:00 PM - Partnering on Programmatic
12:25 PM - Lunch
1:30 PM - Taking On Fraud Day-To-Day
*** Ian Johnson, EVP, Managing Director Global Product, Cadreon
1:50 PM - Attributing From Data Sources To Spend
*** Naras Eechambadi, CEO, Quaero
*** Rudy Grahn, SVP of Analytics, ZenithOptimedia
*** Manu Mathew, CEO, VisualIQ
*** Bill Wise, CEO, MediaOcean
*** Moderated by Morgan Vawter, Programmatic Marketing & Data Management Lead, NA, Accenture
2:30 PM - Critical Questions To Ask As A Programmatic Marketer
*** Emily Scott, VP of Digital Marketing and Innovation, KAYAK
2:50 PM - Break
3:10 PM - The Evolution of Native Formats In Mobile
*** Janae McDonough, Director, Exchange, Twitter
*** Dan Greenberg, Co-Founder & CEO, Sharethrough
*** Brett Vogel, Product Marketing Manager, Facebook
*** Moderated by Melissa Parrish, Executive Director, AdExchanger Research
3:50 PM - Innovation in Programmatic from SpotXchange
*** Mike Shehan, Founder, CEO, President, SpotXchange
4:10 PM - Implementing The DMP
*** Presenter announced soon
4:35 PM - Fireside Chat with Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group
*** Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group
*** Zach Rodgers, Managing Editor, AdExchanger
5:00 PM - Happy Hour
More info: http://www.PROGRAMMATIC.IO